Privacy Policy

Last updated: 14 August 2026

This Privacy Policy applies between you, the User of this website, and Adoptive Technologies Limited, the owner and provider of this website. Adoptive Technologies Limited takes the privacy of your information very seriously. This Privacy Policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the website.

This Privacy Policy should be read alongside, and in addition to, our Terms and Conditions.

Please read this Privacy Policy carefully.

As a general-purpose policy template, a couple of clauses below describe things not currently used on this website - for example, we do not currently take payments online or offer password-protected accounts on this site itself (our separate Client Portal is covered by its own terms). They're included for completeness in case those features are added in future.

Definitions and interpretation

In this Privacy Policy, the following definitions are used:

Data	collectively all information that you submit to Adoptive Technologies Limited via the website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws.
Cookies	a small text file placed on your computer by this website when you visit certain parts of the website and/or when you use certain features of the website. Details of the cookies used by this website are set out in our Cookie Policy.
Data Protection Laws	any applicable law relating to the processing of personal Data, including but not limited to the UK GDPR, and any national implementing and supplementary laws, regulations and secondary legislation.
UK GDPR	the UK General Data Protection Regulation.
Adoptive Technologies Limited, we or us	Adoptive Technologies Limited, a company incorporated in England and Wales with registered number 15948413 whose registered office is at Merlin House, 4 Meteor Way, Lee-On-The-Solent, Hampshire, England, PO13 9FU.
UK and EU Cookie Law	the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 & the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2018.
User or you	any third party that accesses the website and is not either (i) employed by Adoptive Technologies Limited and acting in the course of their employment, or (ii) engaged as a consultant or otherwise providing services to Adoptive Technologies Limited and accessing the website in connection with the provision of such services.
Website	the website that you are currently using, adoptivetechnologies.co.uk, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

In this Privacy Policy, unless the context requires a different interpretation:

• the singular includes the plural and vice versa;
• references to sub-clauses, clauses, schedules or appendices are to those of this Privacy Policy;
• a reference to a person includes firms, companies, government entities, trusts and partnerships;
• "including" is understood to mean "including without limitation";
• reference to any statutory provision includes any modification or amendment of it; and
• headings and sub-headings do not form part of this Privacy Policy.

Scope of this Privacy Policy

This Privacy Policy applies only to the actions of Adoptive Technologies Limited and Users with respect to this website. It does not extend to any websites that can be accessed from this website, including but not limited to any links we may provide to social media websites.

For purposes of the applicable Data Protection Laws, Adoptive Technologies Limited is the "data controller". This means that Adoptive Technologies Limited determines the purposes for which, and the manner in which, your Data is processed.

Data collected

We may collect the following Data, which includes personal Data, from you:

• name;
• job title;
• profession;
• contact information such as email addresses and telephone numbers;
• IP address (automatically collected);
• web browser type and version (automatically collected);
• operating system (automatically collected);
• a list of URLs starting with a referring site, your activity on this website, and the site you exit to (automatically collected);

in each case, in accordance with this Privacy Policy.

How we collect data

We collect Data in the following ways: data is given to us by you; data is received from other sources; and data is collected automatically.

Data that is given to us by you

Adoptive Technologies Limited will collect your Data in a number of ways, for example:

• when you contact us through the website, by telephone, post, email or through any other means;
• when you elect to receive marketing communications from us;
• when you use our services;

in each case, in accordance with this Privacy Policy.

Data that is collected automatically

To the extent that you access the website, we will collect your Data automatically, for example:

• we automatically collect some information about your visit to the website. This helps us make improvements to website content and navigation, and includes your IP address, the date, times and frequency with which you access the website and the way you use and interact with its content;
• we collect your Data automatically via cookies, in line with the cookie settings on your browser - see our Cookie Policy for more detail.

Our use of data

Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our website. Specifically, Data may be used by us for the following reasons:

• internal record keeping;
• improvement of our products / services;
• transmission by email of marketing materials that may be of interest to you;
• contact for market research purposes, which may be done using email, telephone or post - such information may be used to customise or update the website;

in each case, in accordance with this Privacy Policy.

We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see "Your rights" below).

For the delivery of direct marketing to you via email, we'll need your consent, whether via an opt-in or soft opt-in:

• soft opt-in consent applies when you have previously engaged with us - for example, you contact us to ask for more details about a particular service, and we market similar services to you. Under soft opt-in consent, we will take your consent as given unless you opt out;
• for other types of e-marketing, we are required to obtain your explicit consent - that is, you need to take positive and affirmative action when consenting, for example by checking a tick box that we'll provide;
• if you are not satisfied with our approach to marketing, you have the right to withdraw consent at any time - see "Your rights" below.

We may use your Data to show you Adoptive Technologies Limited adverts and other content on other websites. If you do not want us to use your data for this purpose, please turn off the relevant cookies - see our Cookie Policy.

Who we share data with

We may share your Data with the following groups of people for the following reasons:

• our employees, agents and/or professional advisors - to obtain advice from professional advisers;
• third party service providers who provide services to us which require the processing of personal data - to help those providers perform functions on our behalf and help ensure the website runs smoothly;
• third party payment providers who process any payments made over the website - to enable them to process user payments and refunds;

in each case, in accordance with this Privacy Policy.

Keeping data secure

We will use technical and organisational measures to safeguard your Data, for example by storing your Data on secure servers, and - where any part of our services involves account access - controlling that access by a password and username unique to you.

Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse, loss of, or unauthorised access to your Data, please let us know immediately by contacting us at hello@adoptivetechnologies.co.uk.

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and other online problems, please visit getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

Data retention

Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this Privacy Policy, or until you request that the Data be deleted.

Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Your rights

You have the following rights in relation to your Data:

• Right to access - the right to request copies of the information we hold about you at any time, or that we modify, update or delete such information. Where we can, we won't charge for this unless your request is manifestly unfounded or excessive; where we're legally permitted to refuse a request, we'll explain why.
• Right to correct - the right to have your Data rectified if it is inaccurate or incomplete.
• Right to erase - the right to request that we delete or remove your Data from our systems.
• Right to restrict our use of your Data - the right to "block" us from using your Data, or limit the way in which we can use it.
• Right to data portability - the right to request that we move, copy or transfer your Data.
• Right to object - the right to object to our use of your Data, including where we use it for our legitimate interests.

To make enquiries, exercise any of your rights above, or withdraw your consent to the processing of your Data, please contact us at hello@adoptivetechnologies.co.uk.

If you're not satisfied with how a complaint you make in relation to your Data is handled by us, you may refer your complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator. The ICO's contact details can be found at ico.org.uk. Our ICO registration reference is ZB807490.

It's important that the Data we hold about you is accurate and current - please keep us informed if your Data changes during the period for which we hold it.

Links to other websites

This website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This Privacy Policy does not extend to your use of such websites - you are advised to read the privacy policy of other websites prior to using them.

Changes of business ownership and control

Adoptive Technologies Limited may, from time to time, expand or reduce our business, and this may involve the sale and/or transfer of control of all or part of Adoptive Technologies Limited. Data provided by Users will, where relevant to any part of our business so transferred, be transferred along with that part, and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

We may also disclose Data to a prospective purchaser of our business or any part of it.

In the above instances, we will take steps with the aim of ensuring your privacy is protected.

General

You may not transfer any of your rights under this Privacy Policy to any other person. We may transfer our rights under this Privacy Policy where we reasonably believe your rights will not be affected.

If any court or competent authority finds that any provision of this Privacy Policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this Privacy Policy will not be affected.

Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

This Privacy Policy will be governed by and interpreted according to the law of England and Wales. All disputes arising under it will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to this Privacy Policy

Adoptive Technologies Limited reserves the right to change this Privacy Policy as we may deem necessary from time to time, or as may be required by law. Any changes will be immediately posted on the website, and you are deemed to have accepted the terms of this Privacy Policy on your first use of the website following the alterations. You may contact Adoptive Technologies Limited by email at hello@adoptivetechnologies.co.uk.